Question

When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing.

Answer 1

Answer:

The correct answer is Channel pricing.

Explanation:

In the industry, the Channel Pricing is used with the purpose of setting the prices depending on the means of delivery of goods or services. Coca-cola used the channel pricing to offer different prices depending on the location the people usually buy the products.