Question

What type of appeal depends on the perceived credibility or authority of the source?

emotional appeal
ethical appeal
logical appeal
multimodal appeal

Answer 1

Answer:

ethical appeal

Explanation:

Answer 2

An ethical appeal is a strategy of persuasion based on the credibility of the author. It is one of the three appeals defined by Aristotle.

What exactly is ethical appeal ethos?

Ethos is a moral appeal that appeals to your sense of what is right and wrong. It helps to establish authority with an audience. As an example: Dermatologists have recommended this lotion. This helps to establish ethos in advertising by demonstrating the product's authority and excellence.

Thus, Option B is correct.

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