Match the definition to the term.
1. the paper cover of a book
dust jacket
2. an advertising technique in which the buyer is persuaded to purchase because "everyone else is doing it"
closing
3. the purpose of advertising
to persuade
4. a form of communication used to persuade
Daddy Long Legs
5. the tone of a business letter
bandwagon
6. newspaper section that prints opinions about matters such as a college basketball team's recruiting methods
eat humble pie
7. metaphor meaning to beg for forgiveness in a very humble way
propaganda
8. a book written in the form of a series of letters
formal
9. the ending words of a letter, before the signature
sports column
