Read this sentence from the "The Truth About Antibacterial Soap":

In sum, antibacterial soap does not live up to the hype.

What purpose does the word hype serve in this sentence?
A) It implies people who use antibacterial soap are mainly salespeople.
B) It implies that antibacterial soap is a passing interest.
C) It suggests there is little truth in the claims about antibacterial soap.
D) It suggests that antibacterial soap has been well received by the public.