Question

Which of the following steps of the promotional planning process involves establishing the communication​ objectives?

Answer 1

Step 2 of the promotional planning process involves establishing the communication​ objectives.

There are 7 steps in the promotional planning process. The steps are:

1) Problem Definition

2) Establishment of Detailed Objectives

3) Design of Promotion Mix

4) Planning Sales Promotion Program

5) Pre-Testing

6) Implementation

7) Monitoring and Evaluating