professionalization of advertising as its own industry establisment of Brand identity (Ex. Pear's soap & white man's burden ad: soap not just about being clean, but benefiting civilization and humanity) While there is much to commend this apparent pragmatism it is, perhaps, more viable in Lagos and Kinshasa than in London or Paris. Europe’s image of Africa, although changing fast, is too firmly tethered to history to be easily or quickly recalibrated. To historians, who inevitably take the long view, the modern relationship between Europe and Africa is merely the current chapter in an enormous book. For much of the period from the 15th century till now, during which Europeans and Africans have been.
I don't know how many words this is but it should be about 110.
HOPE THIS HELPED!!! XD
