For many middle-class Americans, the 1920s was a decade of unprecedented prosperity. Rising earnings generated more disposable income for the purchase of consumer goods.
Henry Ford’s advances in assembly-line efficiency created a truly affordable automobile, making car ownership a possibility for many Americans.
Advertising became as big an industry as the manufactured goods that advertisers represented, and many families relied on new forms of credit to increase their consumption levels as they strived for a new American standard of living.
