misssy2596 misssy2596

27-02-2019
Business

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Which secondary effect of advertising refers to a change in the customer's opinion of the product over a period of time? A. Social impact B. Purchase replenishment C. Purchase reimbursement D. Carryover effect

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MrCreighton MrCreighton

27-02-2019

The Carryover Effect in Advertising is the rate at which the effectiveness of an advertising campaign diminishes over time

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