Question

You are following the ____ strategy if you are concentrating on serving a particular segment of customers better.

Answer 1

Target marketing happens in a company first divides the market into segments and then decides which segment is most likely to buy their product. This strategy would then cause the company to concentrating on serving a particular segment of customers better.

Answer 2

The answer is Target Marketing.

What is Target Marketing?

• The audience is narrower
• it refers to the group of consumers who the company expects to buy the product.
• They may or may not be relevant to the target market.
• For example, a children's toy may have a target market of boys ages 9–11 and a target audience of the boys' parents.

Which of the following are the three target marketing strategies?

Segmentation, targeting, and positioning (STP) are the three activities of a successful targeting strategy that allow you to accomplish this.

Learn more about the Target market, here-

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