It should present an ethical issue. An issue or circumstance that requires an individual or association to pick between choices that must be assessed as right (moral) or wrong (exploitative). An issue or circumstance that requires an individual or association to pick between choices that must be assessed as right (moral) or wrong (exploitative).
Such a definition infers, that issues of contention and decision are integral to moral issues. Most bioethics writings propose that ethical situations or moral issues perpetually include struggle, picking between similarly attractive or unfortunate options, or adjusting alternatives.