Question

Which of the following is the least effective way to reach a potential sales prospect?


Referral

Cold call

Direct mail

Personal visit

Answer 1

Answer: Direct mail

Explanation:

What’s the best way to reach a prospect? Send a letter and follow it up with a phone call. Next best is a referral. Then comes a cold call, then a personal visit. Least effective is a direct-mail piece.

Answer 2

Answer:

Direct mail

Explanation: