Select an entrepreneur from the list below to research. You may choose to research another entrepreneur who interests you. Be sure to seek approval from your parent or guardian and your instructor before choosing someone who is not on the list.

Ben Cohen—ice cream
Debbie Fields Rose—cookies
Daymond John—fashion
Blake Mycoskie—shoes
Joseph Unahue—packaged foods
Vera Wang—fashion
Oprah Winfrey—media

Online Entrepreneur Profile

Empty Icon of a person
Insert a photo of your entrepreneur

Background
Name:
Birthplace:
Hobby or Interesting Facts:

My Business
Entrepreneur Idea:
Motivations and Incentives:
Competition for the Business:
Success and Achievements of the Business:

Growth of the Business (Be sure to use the terms “culture” and “cultural diffusion” in this section.):

About Me
(Note: Use this section to address any assessment requirements you have not yet covered. Remember, your profile must explain how the person is an entrepreneur, what the person’s incentives were, and how growth has led more people to be familiar with the entrepreneur’s business.)

Vera Wang is an American fashion designer in New York City. She was born on June 27, 1949. She worked for many other fashion agencies before developing her own business. She is famous for her work in wedding gowns. However, her hobbies and skills from a young age include figure skating. Vera Wang has been figure skating since she was a young girl, and even competed professionally, trying to make it into the Olympics. However, that never happened.

My Business

Entrepreneur Idea:

Vera Wang is a New York based fashion designer. She is famous for her work in custom-made wedding gowns, and figure skater outfits. She attained a degree in art history from Sarah Lawrence College. Vera Wang spent many years as a senior fashion editor for Vogue before becoming a design director of Ralph Lauren. These years of experience gave her a sharp understanding of the fashion industry.

Motivations and Incentives:

After her years of experience, she decided she was ready to start her own company in her name. Her company started slow, as with any new company. She started by designing gowns for only a few customers at first. However, as word began to spread, so did her business. Today, she has made wedding gowns and dresses for numerous celebrities, including Kate Hudson, Chelsea Clinton, The Kardashians and many more. With her fast-growing success rate, she decided to expand her business to more than just wedding gowns. She branched out and started her own fragrance line, as well as fashion accessories, shoes and houseware.

Competition for the Business:

many businesses smaller than Vera’s have made it successful in a shorter amount of time. Vera built here company slowly, with only a few customers at a time. However, she built her business on passion and due to her love for all things in the fashion industry. It’s part of what makes her business so unique compared to others.

Success and Achievements of the Business:

Vera Wang is well known for her work of wedding gowns. She believes in a sophisticated and elegant approach, and it shows. She has done custom works for many celebrities, however her best work was when she custom made her own wedding gown. She began making more custom dresses for starter clients. She began to grow and realized how much she loved making custom outfits. Word started to spread and soon her business was making elegant gowns for famous celebrities.

Growth of the Business (Be sure to use the terms “culture” and “cultural diffusion” in this section.)

Vera Wang started her fashion career after she left collage. She met with Frances Patiky Stein, a woman working for vogue at the time, that offered her a job working as an editor at vogue. She worked there as an editor for 15 years, before being promoted to a design director. She started her own market selling custom-made wedding gowns. Cultural diffusion in the region at the time allowed word of her business to spread and help her get noticed.