Question

Hope is desperate for the new designer purse that she saw while window shopping at her local mall. she knew every girl in school would covet her bag and wish to be like her. when she walked in, she whipped out her credit card, and purchased the $5,000 bag. this kind of purchasing is called:

a. conspicuous consumption

b. popular consumerism

c. designer consumerism

d. credit card consumerism

Answer 1

What Hope is doing is a type of purchasing tendency called (A) conspicuous consumerism.

Conspicuous consumerism is best defined as spending money to buy luxury goods and services in order to show off her wealth.

By choosing to buy the new designer purse which will cost her $5,000 so every girl in her school would now that she has the ability to afford it, Hope is motivated by conspicuous consumerism.