Question

Which of the following is not an aspect that contributes to persuasion through the central route? Select one: a. One- and two-sided messages. b. Message components. c. Repetition. d. Motivations. e. Conclusions.

Answer 1

Motivations is not an aspect that contributes to persuasion through the central route because  this route is based on logic and reasoning.

Central route to persuasion  occurs when someone is interested in the content and message of your advertisement and is persuaded by the arguments presented in it.