Question

Which strategies does this ad use to motivate the public? Check all that apply.

It appeals to the viewer’s emotions.

It addresses smoking as a moral issue.

It promotes the idea of self-preservation.

It provides statistics on the dangers of smoking.

It features someone who is famous and well known.

Answer 1

The ad gains strenght and motivate the public when it comes to impacting the viewer's emotions, trying to make them look after their own health, using statistics on the dangers of smoking.

Whenever one pictures someone who is famous and well known, smoking, it is supposed to be something influencial, at this point people would be movitated to do the same thing. This argument meets the idea of not addresssing smoking as a moral issue. If themain goal of the ad is motivitating people to not smoke/ quit smoking, they commit an error by using the image of someone famous.

Answer 2

a. It appeals to the viewer's emotions

c. It promotes the idea of self-preservation