You can learn a lot about a consumer based on the choices the person makes. If the buy the same brand or type of item consistently, you can tell they favor that brand. If they buy what's on sale, then they are a bargin shopper looking for a good deal. You are able to figure out a consumers buying habbits based on the type of purchases they make.
The study of customers and how they behave while deciding to buy a product that meets their needs is referred to as consumer buying behavior. It is a study of customer behaviors that lead them to purchase and use specific products.
The study of consumer purchasing behavior is crucial for marketers because it allows them to understand what their customers expect. It is beneficial to comprehend what motivates a consumer to purchase a product. It is critical to examine the types of items that consumers want before releasing them to the market. Marketers can learn about their customers' likes and dislikes and base their marketing efforts on their findings.
Consumer buying behavior investigates a variety of situations such as what customers buy, why they buy, when they buy, how frequently they buy, for what reason they buy, and much more.
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