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       Race and culture means too much in society. First off, racism is such a big thing is today's society. The first thing we think when we look at someone is  " they are black " or " they are white " when what we really should be doing is taking a look at their personality. Another fact is that when we look at someone that doesn't have the most expensive cloths we would think that they are working in a low rated place, because we judge people too easily.

       Culture is a HUGE thing in today's society because we will always judge people because of what culture. For example, when people kill people, for whatever reason,(especially if they are different race or culture) it is only because they are different. race and culture have a lot to do with today's society for many reasons.

In addition to considering the attitudes of the audience toward different cultures, races or ethnic groups, it is also important to consider how a diverse group will respond to certain parts of your message . Before considering the role of culture, race and ethnicity in audience analysis it is useful to distinguish among the terms.

Culture is the non-biological or social aspects of human life ; basically anything that is learned by humans is part of culture.

Let's look at the two avatars shown in to help illustrate the concept of culture.The avatar wearing nothing but shorts comes close to representing nothing but nature. The avatar wearing the colorful vest and pants stands in stark contrast to the other avatar. This second avatar is reflective of a particular culture. Culture is more than the object or behavior. Culture also includes, norms, values, beliefs, or expressive symbols.

A race is a human population that is believed to be distinct in some way from other humans based on real or imagined physical differences. An individual is usually externally classified (meaning someone else makes the classification) but individual may also self-identify with a particular racial group.

Ethnicity, while related to race, refers not to physical characteristics but to social traits that are shared by a human population.

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