Given that a subscription-based website sends out email reminders to 15,000 customers whose subscriptions are due to be renewed, inviting them to renew at a discount. After the email is sent, the number of customers whose subscriptions are due to be renewed decreases at a rate that compounds hourly, for a per-day decrease of 14.4%.
So the above situation can be modeled by decay formula
[tex]A=P\left(1-\frac{r}{n}\right)^{\left(nt\right)}[/tex]
Where P=initial value = 15000
r= per day decrease rate = 14.4%=0.144
n=number of hours = 24
t= number of days
A= present value.
So we get equation:
[tex]A=15000\left(1-\frac{0.144}{24}\right)^{\left(24t\right)}[/tex]
Now compare that with given expression:
given expression represents only the parenthesis part which is basically called growth/decay factor.
which best matches with choice A.
Hence final answer is:
A.
the decay rate, which reveals the hourly rate of change in the number of customers whose subscriptions are due to be renewed