Respuesta :
I believe the answer is: Tarnishment
One things that commonly done for tarnishment is by associating the trademark with something that perceived negatively by common people. (in united states culture, the association could be made into things such as drugs, sex, criminal violence, etc)
Tarnishment is a type of trademark dilution where a famous mark is linked to products of inferior quality or is portrayed in an unflattering, immoral, or reprehensible context likely to evoke negative beliefs about the mark's owner.