Question

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars. the device beams signals to dealers who can remotely diagnose or spot trouble, allowing car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car. with the device, dealers can better engage in:

Answer 1

With the device, dealers can better engage in "relationship marketing".

Relationship marketing is a strategy intended to encourage client devotion, collaboration and long haul commitment. It is intended to create solid associations with clients by giving them data specifically suited to their requirements and interests and by advancing open correspondence.  

The objective of relationship marketing (or client relationship advertising) is to make solid, even passionate, client associations with a brand that can prompt continuous business, free verbal advancement and data from clients that can create leads.