Candidates' first priority in a close election is to secure their "base voters". rally the faithful and "get out the vote". increase tv spending. paint their opponents in a bad light. win over the "swing voters".
The correct option is win over the "swing voters".
In a close election swing voters have the power to dip the election in either way. It is important to appeal to these voters as they can play a big role in determining the outcome of the election
