Question

To increase its revenues, an airline company decides to sell space on airsickness bags to companies that would like to use this unique channel for their promotional messages. in terms of the promotional strategy, the airsickness bags are being used for:

Answer 1

In terms of the promotional strategy, the airsickness bags are being used for advertising. The airline company is using their airsickness bags to use as an advertisement for more space for promotional material within the aircraft. Since many people look at these bags or need them while on the plane, this would open a space that another company could add their product information that relates or does not relate to airsickness to grab consumer attention.