Respuesta :
Setting a price for the product or service is one element of the marketing mix.
a. True
b. False
The right answer from the statement is b) False
Further explanation
The marketing mix is a marketing strategy that is implemented in an integrated manner or a marketing strategy that is carried out simultaneously. The strategy is used by applying the element of strategy in the marketing mix itself.
4P Marketing Mix Technique
1. Product
The products here can be anything (both physical in the form of food and books and digital in the form of applications and so on). This product also includes services and services that can be offered by your company. The point is the product is any form of offer that you make to your clients or customers, which is by the wishes or needs of the customer itself. The product or service produced must have quality and uniqueness that can increase the competitiveness of the product or service in the market.
2. Price
There are some basic questions that you can try to answer first before you set the price of the products and services you will offer.
- What production costs do you have to bear to make the product or carry out the services you offer?
- Approximately how much is the value of your product valued by your customers later?
- Do you think that a slight reduction in your selling price can increase the amount of market demand?
3. Place
The right distribution channel also determines the success of marketing strategies. Therefore, the distribution channel occupies a crucial position in the marketing mix. The definition of this distribution channel itself is a variety of activities or any effort undertaken by the company to make products or services easily obtained or available in the hands of consumers and customers.
4. Promotion
The promotion in question is an attempt to persuade (persuasion or encouragement) to invite consumers and prospective consumers to buy (or use) products or services produced by a company. There are several elements that your company can optimize related to promotions. Here are some of these elements :
- Salesperson
- Public Relations
- Advertising
Learn more
Marketing Mix https://brainly.com/question/2343400, https://brainly.com/question/13362235
Details
Class: College
Subject: Business
Keyword: Marketing mix element.