Question

 Your experience indicates that offering a discount in your emails increases responses by 80%. Your last email, without a discount, got 23,000 responses. If you mail to the same size list and offer a discount, how many responses would you expect?

a)41,400
b)44,000
c)48,300
d)52,400

Answer 1

If the responses increase by 80%, then by calculating it we can find the final answer. $\frac{23000*80}{100} = 18400$. You would expect 23000+18400=41400 responses.