How does recognizing specific drivers of service quality that most associate to profitability help managers? (Check all that apply.)
a. It helps them determine where the resources of their companies should be invested.
b. It helps them understand what aspects of service quality should be changed to impact the relationship between profitability and service quality.
c. It helps them identify whether the services their companies provide are high in experience qualities and credence qualities.
d. It helps them understand that customer satisfaction is independent of consumer intentions.
