Look at the highlighted words and phrases
related to advertising. With a
partner, try to work
out what they mean. Then match them to their
meanings 1-9.
1 advertisements (also ads, adverts) notices, pictures, or
2
3
4
5
films telling people about a product
(noun) statements that sth is true,
although it
has not been
proved and other people
may not agree with or believe it
(noun) types of product made by a
particular company
(verb) was taken to court to ask for
because of sth they said or did that harmed you
money
(adj.) giving the wrong idea or impression,
making you believe sth that is not true
6
(noun) people who buy goods or use
services
7
(noun) series of advertising messages with
the same theme
(noun) the attention that is given to sb/
8
9
sth by newspapers, television, etc.
(noun) a word or phrase used in
advertising that is easy to remember, to attract
people's attention or to suggest an idea quickly
d Work in threes, A, B, and C. Look at three
products whose adverts cost their brands money
What problems do you think there were with the
adverts?
1430 409 250 029
DANONE
