All of the following statements accurately reflect the requisites of new-product success, except which one?
a. A systematic approach for finding new ways to create value for target consumers, from generating and screening new-product ideas to creating and rolling out want-satisfying products to customers.
b. New-product success requires a total-company commitment.
c. Thinking of a few good ideas, turning them into products, and finding customers for them.
d. At firms known for their new-product success, their culture does not encourage, support, and reward innovation.
