Research finding Plan Your role is to undertake research to understand consumer perceptions of the HSBC brand and their attitudes towards and beliefs about banking. 1. Firstly, you will need to find and analyse market share / industry data.2. Undertake research (using secondary research sources) to understand the target audience/s: find information about current international banking consumers - why they consume this product? conduct research on main competitors and/or local brand users to see what would encourage them to switch to HSBC?
