Based in China, Lenovo is one of the largest computer brands in the world. Several years ago, Lenovo purchased IBM's PC business and now sells more computers to retail customers and businesses than any other company in the world. From its base in China, it is moving aggressively into global markets, especially emerging countries like India.Visit Lenovo's website at 2024, and review some of the latest developments. In particular, pay close attention to its product line and international expansion. On the website, identify three countries where the firm is doing business: one from the Americas, one from Europe, and one from Southeast Asia or India. Compare and contrast the product offerings and ways in which Lenovo goes about marketing itself over the web in these locations. What do you see as some of the major differences? In what way are differences in organizational cultures internationally likely to present significant challenges to Lenovo's efforts to develop a smooth-running international enterprise? Look at the web page showing Lenovo's leadership team. What do you notice? What would you see as two of the critical issues with which management will have to deal? What are two steps that you think Lenovo will have to take in order to build multicultural team effectiveness? What are two guidelines that can help the company to build multicultural team effectiveness?
