The research from De Dreu and colleagues (1995) highlights the pervasiveness of the self-serving bias, even among experienced conflict managers. Often, self-reflection can be beneficial for recognizing when we ourselves are subject to a self-serving bias. Spend a little time reflecting on when you have experienced self-serving bias in a conflict situation. Then describe one situation from your experience (or something you observed), preferably in a professional experience. Then brainstorm two "cognitive tools" that might help reduce self-serving biases in future conflict situations. How might you actually implement those tools?