You are starting a company. Suppose funding isn't a problem (you can get $1 million in seed money and up to $10 million from venture capitalists). Describe your startup idea. Perform a 5-forces analysis of the industry you propose to enter. Remember: attractive industries are usually difficult to enter. The most successful startups create new industries with high entry barriers or stake out niches in existing industries that the others have missed. What is the projected growth rate of this niche/industry?
