Chantelle has just been hired as a PR consultant for Dracular Energy Drink. Her first task is to explain what PR is all about to the management of the company. Which one of the following statements will not form part of her explanation of PR to management?
a. PR activities are not published over a long period of time.
b. PR communication is made up of controlled and uncontrolled activities.
c. PR facilitates the transfer of products or services to the end user.
d. PR comprises the release of structured information by an organisation to its stakeholders.
