Why is bargaining power shifting to content providers as the video content industry shifts from atoms to bits?
a) Content providers can now negotiate higher royalties and licensing fees due to increased demand for digital content.
b) Content providers have greater control over distribution channels and can dictate terms to streaming platforms.
c) Content providers face fewer distribution constraints and can reach global audiences directly, reducing their reliance on intermediaries.
d) Content providers can leverage data analytics to identify profitable content opportunities and negotiate favorable deals.
