Environmental Scan and Market Insights Report
Due: Week 5 (Sunday, 23:59PM)
Value: 20%
Format: Report, to be completed individually.
Length: 1500 words
Submission Details: Via Moodle Submission Link
Marking Criteria: Refer to Marking Rubric in Moodle
Assessor: Lecturer
Return of Work: 2-3 weeks.
You are required to demonstrate your understanding of marketing theory as we have covered in activities and material in class. This assessment relates to the content we cover in Topics 1-5, use these lectures and resources as a guide to what you need to consider in your assessment. You will perform better in the assignment if you are able to integrate marketing theory into your analysis and use academic theory to develop a balanced critique of the marketing environments.
Your scenario for Assessment 1: You are a marketing consultant for a fictional company of your choice (see the Moodle shell to decide which case study you will commit to using for all assessments in this course).
You are required to prepare a 1500-word situation analysis for the company - consisting of an environmental scan and marketing BUMk15g0'2 report format written to academic conventions and of Mapkefirignal quality.
Management
You will need to research the macro-environment relevant to the company, and because it is a fictional company, you can elaborate on some of the micro environmental factors where relevant - you will refer back to these details in Assessment 2 and 3.
You should consult a mixture of key academic journal articles as well as contemporary industry sources to complete your analysis of the macro and microenvironments.
Drawing on your research, you will include prominent issues in a SWOT analysis, and highlight important points from the SWOT in a short summary that provides your client with key details to help inform their decision making for the next steps in their marketing management.
In addition to the rigorous research, you will carry out and write up, you are also required to develop an infographic which provides a visual summary of the key findings from your research. There are further resources to help you approach this aspect in the Moodle shell. Include the infographic as an appendix to your report.
Remember, in this assessment you are writing for a 'client', so you should also focus attention on writing a professional quality
