Bottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end of the
decade, surpassing traditional carbonated soft drinks. Kraft's MiO, a liquid water enhancer, comes in a variety of flavors and a
few drops added to water give a zero calorie flavored water drink. You wonder if those who drink flavored water like the taste of
MiO as well as they like the taste of a competing flavored water product that comes ready to drink.
Select a matched pairs design for the experiment.
A. The researcher will have each individual drink both the MiO enhanced water and the competing flavored water
product, randomizing the order for each subject.
B. The researchers will not know which flavored water each person tasted. Additionally, the subjects will not have
information about the used water enhancer.
C. The researcher will divide the individuals by gender and randomly assign the MiO enhanced water or the competing
flavored water product to each group.
D. Each subject will be randomly offered the MiO enhanced water or the competing flavored water product.
