This project requires you to develop a marketing strategy and plan for a product or service specific to an organization of your choice. The following skills should be demonstrated: Identifying current and relevant marketing issues, Creating a detailed, realistic implementation and monitoring program specific to the product or service, Outlining details of marketing techniques and distribution networks specific to the product or service, Identifying opportunities presented by new technologies. It will also be necessary to research and critically analyze internal and external business environments of relevance to the product or service. Please provide an overview of the product or service your marketing strategy is about and explain why you have chosen it.
