Marketing developed favorably between 1950 and 1972 due to:
a) The economic prosperity and consumer optimism following World War II, leading to increased consumer spending.
b) The emergence of television as a powerful advertising medium, allowing marketers to reach mass audiences.
c) The adoption of market segmentation strategies, enabling companies to tailor their marketing efforts to specific consumer groups.
d) The expansion of global markets and international trade, facilitating the growth of multinational corporations.
