What additional studies or data are necessary given the data presented in Exhibit 7.1 and the problems described in the case? (Ms. Saline is interested in potential legal issues and strongly encourages any creative and cost-effective approaches to problem-solving; she encourages you to keep in focus the goal of retaining and expanding the customer base.)
a) Consumer behavior analysis
b) Market research on competitors
c) Legal implications of the proposed solutions
d) Cost-benefit analysis of different approaches
