As the relationship between the U.S. and China has soured, so has public opinion about Zoom. With headquarters in the U.S. but several hundred employees in China and a Chinese native as a founder, users were particularly alarmed to discover that communications were sometimes routed through servers in China even though all the participants were domestically located. Engaging in global business inherently poses various risks. Which type of risk best describes this dramatic shift in sentiments about China that have affected all businesses and firms in that country?
