If target consumers can't really understand the scientific claims in a cosmetic ad but are impressed by the presentation, what type of appeal is the ad using? A. Emotional: Consumers will feel better knowing that science was involved somehow in the making of the product. B. Fear: Consumers will fear missing out by not choosing a product that sounds impressive. C. Sex: Consumers will conclude that the science behind the product will make them more appealing. D. Rational: Even if consumers don't understand the science, they will still rationally process the claim that there is science behind the product.
