Scenario: Kitchen Helpers
Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time-saving kitchen gadgets along the way. These are all home-made inventions made either by using new materials or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets—he started his own company, Kitchen Helpers.
Which of the following is not one of the three tests of the approach when crafting a customer-focused value proposition?
A) How many customer pains can you solve?
B) How many customer gains can you provide
C) How closely does your product or service fit the customer's job?
D) How does your price compare to competitors' prices?
