What are good survey questions to ask when determining whether celebrity endorsements affect the way customers view a business?
a) "Do you recognize any celebrities who endorse this business?"
b) "Does a celebrity endorsement make you more likely to purchase products from this business?"
c) "Do you believe that celebrity endorsements influence public opinion about this business?"
d) "Have you ever purchased a product from this business because of a celebrity endorsement?"
e) All of the above
