Identify the steps in developing a social media strategy and give an example of how a product or a business might execute each step in the process of developing a social media strategy.
a) Analyzing competitors, setting goals, creating content, engaging with the audience; Example: Conducting a competitor analysis to identify content gaps.
b) Creating content, analyzing competitors, setting goals, engaging with the audience; Example: Setting specific goals such as increasing brand awareness.
c) Engaging with the audience, creating content, analyzing competitors, setting goals; Example: Posting regularly to maintain audience engagement.
d) Setting goals, engaging with the audience, analyzing competitors, creating content; Example: Setting SMART goals for social media campaigns.
