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In the UK, popcorn consumption has puffed up quite substantially in the past few years.
According to Mintel, market analysts, Brits bought 53 million pounds of popcorn in 2012.
That's a pop in the microwave compaired to the 1,3 billion pounds they spent on crisps,
or even the 345 million pounds of nuts they consumed. It represents at least a 10% leap
or 20%, according to other analysts - in just one year. Consumption is predicted
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to be much higher in years to come. Mintel, as well as maize producers, are more than
happy with this forecast.
2 Boosted in part by the rise of home cinemas and the broader trend for treats in bags
designed to be shared, supermarkets report even healthier leaps in sales of popcorn,
including microwaveable bags. Sales have nearly doubled at Walmart, while Tesco
has added five new flavours to its existing three. The supermarket's snack buyer, Lee
Bannerman, calls popcorn 'the biggest success story in the UK snacking market for at
least 10 years'.
3 South Africans pay too much for popcorn in cinemas. Crisps and nuts are also very
expensive. The only remedy is to turn a blind eye and pay up!
Afgriland, March/April 2013
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5.1 In your opinion, is the title of the passage effective? Substantiate your answer.
5.2 Write out in full the abbreviation UK.
5.3 Quote ONE word that links with popcorn.
5.4 Give a synonym for 'substantially'.
5.5 Correct a SPELLING and ERROR OF CONCORD.
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10
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