1. refers to a brands objective attributes in relation to other brands A. Brand position B. Product position C. Brand relationship D. Both A&B 2- -defines what the brand thinks about the consumer, as per the consumer A. Brand attitude B. Brand positioning C. Brand relationship D. Brand manage 3. A marketer need to understand that some general traits of a brand name are A. Easy to recognize B. Easy to pronounce C. Easy to memorize D. None of the above 4. Marketing is a process which aims at A. production B. profit making C. satisfaction of customer needs D. selling products 5. marketers often use the term--------to cover various groupings of customers A. buying power B. demographic segment C. people D. market 6. select an appropriate definition of want. A. consumer needs. B. needs backed by buying power C. needs directed to the product D. basic human requirements 7. The key customer markets consists of ........ A. Government markets B. Business markets C. Consumer markets D. All of the above
