The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by having consumers look through a newspaper with ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new product. This is an example of a(n): a) Adoption-rate test b) Simulated market test c) Concept test d) User test adaptation e) Juried consumer test
