K is a small organisation which makes plastic toys. The company was very recently formed by Mr V. Mr V is a skilled entrepreneur with many years of experience in the industry.
The toy industry is incredibly fast-changing, with new innovations being developed regularly. In addition, tastes and trends change regularly, meaning that sales of toys can drop quickly as they fall out of fashion.
Mr V is aware that K will often require radically new strategies in order to keep up with these changes.
Which ONE of the following approaches to strategic development would be most appropriate for K to adopt?
Incrementalism
Rational
Emergent
Freewheeling
