The Bright Tooth toothpaste company runs the following advertisement: "Use Bright Tooth toothpaste. Nine out of ten dentists recommend it!" You decide to research this claim. You discover that the Bright Tooth toothpaste company surveyed only ten carefully selected dentists, nine of whom expressed support for Bright Tooth toothpaste. You also learn that, as of 2019, there were 200,419 dentists in the United States alone.
Which error is committed in the advertisement?
- Selection bias
- Thinking Slow
- Selective attention
- Unfair stereotype
