What forecasting technique is used for analysis? A bar chart depicts years 1 to 5 on the horizontal axis and quantity demanded from 0 to 2500 in millions on the vertical axis. Over the past few years, the sale of team merchandise for such global sports teams as Manchester United and Real Madrid has shot up drastically all over the world. Increase in competition has forced companies to improve product quality and reduce prices. A research firm has observed a worldwide increase in demand of __ by using forecasting technique. It scrutinizes the forces that affect a company.

A) Consumer Preferences
B) Market Share
C) Supply Chain Management
D) External Factors