You are running a video ad for 1 week already at an average CPP of $4 with a budget of $200. Your targeted CPP should not be more than $4. On the 8th day you notice the CPP increase to $6, what will you do and elaborate what will you monitor and what is your next step if the CPP is still high? You are running a video ad for 1 week already at an average CPP of $4 with a budget of $200. Your targeted CPP should not be more than $4. On the 8th day you notice the CPP increase to $6, what will you do and elaborate what will you monitor and what is your next step if the CPP is still high?
